Research mistakes. Avoid traps. Methodology.

Research mistakes. Avoid traps. Methodology.

Research mistakes are preventable Tom Dougherty, CEO – Stealing Share 25 April 2017 Research mistakes. No excuses. Making research mistakes is easier than ever. And these blunders can mangle and mislead brands. Especially brands that are looking for...
Selling insurance when people don’t want it

Selling insurance when people don’t want it

Selling insurance when people don’t want it People don’t like insurance companies, so what to do? Selling insurance has one of the single most difficult hurdles to overcome. How to convince audiences that they should buy something they believe they don’t...
The State of the CNN network

The State of the CNN network

The State of the CNN network Tom Dougherty, CEO – Stealing Share 22 January 2015 I won’t watch CNN again I tuned into Tuesday’s President’s State of the Union Address and found myself totally disappointed. Not in the speech itself, that value judgment...
Types of research and which one is best for you

Types of research and which one is best for you

Types of research Types of research and methods that work best Qualitative Market Research There are many types of research available today. Qualitative studies that seek to understand the language of the customer and uncover possible values. One-on-one interviews...
Research Measurement. It is why research matters.

Research Measurement. It is why research matters.

Research Measurement. It is why research matters. Measure research for more than just usage and attitudes Most believe research measurement is examining usage, awareness and general attitudes. That is important. But the meanings underneath those measurements provide...
Brand simplicity is not what you think

Brand simplicity is not what you think

Brand simplicity is not what you think Brand simplicity is vitally important Akin to the concept of white space and minimalism in design, brand simplicity is the right direction to go to increase your market share. Simple is better. Your company knows it, your brand...
Steal market share by analyzing markets

Steal market share by analyzing markets

Steal market share by analyzing markets Know everything about a market   Completely analyzing markets starts all good advertising. Consider the competition, the customer, and the advertiser. Thatt market analysis begins the process of creating a brand and the...
Conducting Meaningful Research Will Build Your Business

Conducting Meaningful Research Will Build Your Business

Research that works Conducting Meaningful Research Will Build Your Business The Importance of Meaningful and Usable Research At Stealing Share we always conduct research before building a brand and marketing strategy for our clients, who have hired us to grow their...
Fielding Research for Global Brands

Fielding Research for Global Brands

Fielding Research for Global Brands What to look for in fielding global research Global Research. The Stakes Are High Global research is a planned event. When a company makes the strategic decision to globalize one of its brands, it is forced to look anew. And, look...
What switching triggers really are

What switching triggers really are

What switching triggers really mean Switching triggers are always emotional The purpose of all marketing and share-stealing brand development is to influence the purchase decision. Therefore, use switching triggers. In addition, this remains true regardless of...
Ask more from your rebrand. Demand persuasion.

Ask more from your rebrand. Demand persuasion.

Ask more from your rebrand. Demand persuasion. Tom Dougherty, CEO – Stealing Share 21 April 2014 Rebranding is not about a pretty picture While the branding responsibility often time resides in the marketing departments, all too often we forget about the brand’s...
If you need research, don’t conduct focus groups

If you need research, don’t conduct focus groups

If you need research, don’t conduct focus groups  Tom Dougherty, CEO – Stealing Share 15 April 2014 We don’t do focus groups Every single brand project we do at Stealing Share includes market research. But that research never includes focus groups. We...