Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers, acquisitions and sudden marketing changes demand repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly,...
Selling insurance when people don’t want it

Selling insurance when people don’t want it

Selling insurance when people don’t want it People don’t like insurance companies, so what to do? Selling insurance has one of the single most difficult hurdles to overcome. How to convince audiences that they should buy something they believe they don’t...
Types of research and which one is best for you

Types of research and which one is best for you

Types of research Types of research and methods that work best Qualitative Market ResearchThere are many types of research available today. Qualitative studies that seek to understand the language of the customer and uncover possible values. One-on-one interviews (the...
Research Measurement. It is why research matters.

Research Measurement. It is why research matters.

Research Measurement. It is why research matters. Measure research for more than just usage and attitudes Most believe research measurement is examining usage, awareness and general attitudes. That is important. But the meanings underneath those measurements provide...
Brand simplicity is not what you think

Brand simplicity is not what you think

Brand simplicity is not what you think Brand simplicity is vitally important Akin to the concept of white space and minimalism in design, brand simplicity is the right direction to go to increase your market share. Simple is better. Your company knows it, your brand...
Steal market share by analyzing markets

Steal market share by analyzing markets

Steal market share by analyzing markets Know everything about a market   Completely analyzing markets starts all good advertising. Consider the competition, the customer, and the advertiser. Thatt market analysis begins the process of creating a brand and the...
Conducting Meaningful Research Will Build Your Business

Conducting Meaningful Research Will Build Your Business

Research that works Conducting Meaningful Research Will Build Your Business The Importance of Meaningful and Usable Research At Stealing Share we always conduct research before building a brand and marketing strategy for our clients, who have hired us to grow their...
Fielding Research for Global Brands

Fielding Research for Global Brands

Fielding Research for Global Brands What to look for in fielding global research Global Research. The Stakes Are High Global research is a planned event. When a company makes the strategic decision to globalize one of its brands, it is forced to look anew. And, look...
Brand simplicity is not what you think

What switching triggers really are

What switching triggers really mean Switching triggers are always emotional The purpose of all marketing and share-stealing brand development is to influence the purchase decision. Therefore, leverage switching triggers.This remains true regardless of category and...