Market leaders: They’re just settling for you

Market leaders: They’re just settling for you

Market leaders Tom Dougherty, CEO – Stealing Share 28 December 2020 Market leaders: They’re just settling for you The success of Wonder Woman 1984 on HBO Max and Soul on Disney+ over the holiday weekend got me thinking. Those streamers are probably feeling like...
Beat market leaders, steal customers

Beat market leaders, steal customers

How to beat market leaders, steal customers Product benefits don’t beat market leaders Category benefits are a poor substitute to beat market leaders. Instead, you need brand meaning and brand definition. Category benefits are a major pratfall and trap. A sure...