Market leaders Tom Dougherty, CEO – Stealing Share 28 December 2020 Market leaders: They’re just settling for you The success of Wonder Woman 1984 on HBO Max and Soul on Disney+ over the holiday weekend got me thinking. Those streamers are probably feeling like...
How to beat market leaders, steal customers Product benefits don’t beat market leaders Category benefits are a poor substitute to beat market leaders. Instead, you need brand meaning and brand definition. Category benefits are a major pratfall and trap. A sure...
