Marketing manufacturing companies. Product don’t matter.

Marketing manufacturing companies. Product don’t matter.

Marketing manufacturers – The product doesn’t matter How important is branding when marketing manufacturing companies? When thinking about marketing manufacturing companies, here is a strange one. Right out of the theater of the absurd. Often, companies...
Market Changes. Manufacturing Changes

Market Changes. Manufacturing Changes

Market Changes Market Changes. Manufacturing Changes Market Changes. Branding In the U.S. For the most part, American manufacturers have been chasing their tails following market changes. All you have to do is look around at the manufacturing jobs that have been...
Growing Market Share in Manufacturing

Growing Market Share in Manufacturing

Growing Market Share in Manufacturing Growing market share through brand building in manufacturing Brand building in manufacturing. In manufacturing, like many other industries, there is a tendency to confuse the business of the business with the business of the...
Wearwell. Case studies, including B2B

Wearwell. Case studies, including B2B

Stealing Share case studies, including B2B Increasing B2B Market Share Brand Case Study   Wearwell Tennessee Mat Company, the largest manufacturer of safety and comfort matting came to Stealing Share to reposition their venerable brand and to increase preference...