Marketing manufacturing companies. Product don’t matter.

Marketing manufacturing companies. Product don’t matter.

Marketing manufacturers – The product doesn’t matter How important is branding when marketing manufacturing companies? When thinking about marketing manufacturing companies, here is a strange one.  Right out of the theater of the absurd. Often, companies...
Growing Market Share in Manufacturing

Growing Market Share in Manufacturing

Growing Market Share in Manufacturing Growing market share through brand building in manufacturing Brand building in manufacturing. In manufacturing, like many other industries, there is a tendency to confuse the business of the business with the business of the...