Brand Naming. What are the rules? Is it important?

Brand Naming. What are the rules? Is it important?

Brand Naming Brand Naming. What are the rules?  NAMING DOESN’T JUST NEED “MORE” We spend a lot of time dispelling the myths of branding. We tell companies to define their brands by the customers they wish to influence. More than by the attributes of...
Airline Rebranding. Pitfalls and Opportunities.

Airline Rebranding. Pitfalls and Opportunities.

AIRLINE REBRANDING MARKET STUDY Airline Rebranding “Flying the friendly skies is over. Time for some serious airline rebranding.” Airline Rebranding: An Analysis of the Airline Industry Several years ago, Stealing Share wrote about airline rebranding...
Lufthansa strike is just another problem for the airline industry

Lufthansa strike is just another problem for the airline industry

Lufthansa strike is just another problem for the airline industry Tom Dougherty, CEO – Stealing Share 31 March 2014 Does any airline have true preference anymore? Today, Lufthansa cancelled 3,800 flights because of a wage dispute with pilots. Usually, I rail...