Brand Naming. What are the rules? Is it important?

Brand Naming. What are the rules? Is it important?

Brand Naming Brand Naming. What are the rules?  NAMING DOESN’T JUST NEED “MORE” We spend a lot of time dispelling the myths of branding. We tell companies to define their brands by the customers they wish to influence. More than by the attributes of...
Lufthansa strike is just another problem for the airline industry

Lufthansa strike is just another problem for the airline industry

Lufthansa strike is just another problem for the airline industry Tom Dougherty, CEO – Stealing Share 31 March 2014 Does any airline have true preference anymore? Today, Lufthansa cancelled 3,800 flights because of a wage dispute with pilots. Usually, I rail...