Cree LED lightbulbs have lost brand power

Cree LED lightbulbs have lost brand power

Cree’s Failure Cree LED lightbulbs have lost brand power Cree LED lightbulbs. An Example of surrendering initiative. For Stealing Share, Cree LED lightbulbs is in our backyard. I follow the company because it is great to see a local company innovate and win. I...
Ace Hardware. A case study in political correctness

Ace Hardware. A case study in political correctness

Ace Hardware. A case study in political correctness. Tom Dougherty, CEO – Stealing Share 2 July 2015 Ace Hardware has become vanilla. Last week, I wrote a blog on how political correctness makes everything difficult. It spoke to how such meaningless...
Ace Hardware. A case study in political correctness

Ace Hardware. A case study in political correctness

ACE Hardware Tom Dougherty, CEO – Stealing Share 29 November 2016 Ace Hardware. A case study in political correctness Ace Hardware has become vanilla. Last week, I wrote a blog on how political correctness makes everything difficult. It spoke to how such...
Lowe’s Home Improvement has a bad ad

Lowe’s Home Improvement has a bad ad

Lowe’s has a bad ad Tom Dougherty, CEO – Stealing Share 21 March 2015 Lowe’s Home Improvement has a bad ad The new commercial for Lowe’s Home Improvement is a perfect example of an ad agency that not only does not understand brand but has no...
Home Improvement Stores Offer NO Brand Improvement

Home Improvement Stores Offer NO Brand Improvement

Home Improvement Home Improvement Brands Offer NO Brand Improvement The Home Improvement Store’s Brand Promise Truth in Marketing and Improving Your Brand What your company takes as truth is not the fuel of preference and choice. The reason for this is that...
Branding Supermarkets. Trouble Ahead.

Branding Supermarkets. Trouble Ahead.

The Supermarkets Branding Supermarkets Why don’t they try branding supermarkets Branding supermarkets? It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. They think they do, but they do not. The...