Wix Logo Maker Tom Dougherty, CEO – Stealing Share 8 January 2020 If you care about your brand, ignore the Wix Logo Maker Here’s a business model that busts my brain into a thousand little pieces and tramples on the heart and soul of everything Stealing Share...
Logo Development: Be strategic Don’t cheap out on logo development Yes, we’re calling out a so-called logo development competitor. Because, for some reason, our Twitter feed cropped up an ad for company called Fiverr. (Yes, that’s how it’s spelled.)Fiverr essentially...
Pizza Hut logo Tom Dougherty, CEO – Stealing Share 26 June 2019 A sign of sheer panic: Returning to the old Pizza Hut logo Here’s case study in sheer panic. The old Pizza Hut logo is coming back, replacing the current round logo because, well, the brand’s in a...
St. Jude Medical CARDIAC SPECIALISTS NEED PERSONAL CONTROL TO LIMIT RISK. Worldwide research by Stealing Share uncovered there is no difference in what surgeons from different cultures consider of most concern to them – maintaining control in order to mitigate risk....
Logo Development Hurdles Brand Logo: Is a dimensional logo worth the cost? A brand logo is often overcomplicated. There are a number of cool-looking three-dimensional brand logos in the marketing landscape now. It’s a trend worth noticing. Because, in this...
The Logo An Inside View of What Makes a Logo Great The Logo as an Icon What makes a great logo? People the world over have come to expect a logo when encountering a company or product — It’s so ingrained in how we size things up. A logo will stand for everything a...
Let me say it again: Brand is not just a new logo Tom Dougherty, CEO – Stealing Share 14 November 2013 A new logo is just the representation of a rebrand. It’s not the rebrand. If you are considering a new logo, beware. Only change it if you are serious...
The Gap makes another wrong move Tom Dougherty, CEO – Stealing Share 12 October 2010 Let’s just say, the new logo is not the problem Well, that just takes the cake. The Gap announced it is going back to its old logo after a wellspring of outrage emerged...
