Corporate Identity and an ugly misguided logo

Corporate Identity and an ugly misguided logo

Ugly logos mean an ugly brand. Who needs that? Corporate identity must agree with your brand Your corporate identity is all about your company and services. It creates space between your company and the competitors. When properly executed, it positions you as...
American Fidelity Stealing Share

American Fidelity Stealing Share

American Fidelity GETTING A DIFFERENT OPINION IS MY JOB. Supplemental health insurance for employees is often the realm of the big players. The thing is they are generalists. For HR executives in certain professions, getting a DIFFERENT OPINION from a specialist is...