Jose Cuervo’s liquor branding staves off disaster

Jose Cuervo’s liquor branding staves off disaster

Jose Cuervo’s liquor branding staves off disaster Tom Dougherty, CEO – Stealing Share 8 March 2017 Jose Cuervo’s own brand equity saves it Liquor branding and advertising is one of the most difficult chores a marketer faces. We at Stealing Share...
Bring on the hard liquor advertising!

Bring on the hard liquor advertising!

Bring on the hard liquor advertising! Tom Dougherty, CEO – Stealing Share 14 May 2012 What does this mean for beer? Well, this can’t be good for beer brands. Recent rules loosening the restrictions on hard liquor advertising means the Jagermeisters and Wild...