Shock advertising Lexus, DirecTV, Enterprise

Shock advertising Lexus, DirecTV, Enterprise

Shock Advertising Tom Dougherty, CEO – Stealing Share 13 October 2017 Why Shock TV Fails. Paper-cuts. Shock advertising by Lexus and Direct TV Commercial effectiveness is in decline. Advertising agencies try anything to get you to notice the ad. However, it...
Lexus. Tip toeing to different and better

Lexus. Tip toeing to different and better

Lexus: Tip-toeing to being different and better Tom Dougherty, CEO – Stealing Share 19 October 2010 Lexus intrigues with new spot One of our mantras at Stealing Share is that you must be different and better to steal market share. In fact, the “different and...