Lean Cuisine brand gets a makeover

Lean Cuisine brand gets a makeover

Lean Cuisine Tom Dougherty, CEO – Stealing Share 29 June 2015 Lean Cuisine brand gets a makeover  If you’re like me, you eat lunch at your desk. For many of us (again, including me), that also means heating up a frozen meal in the microwave because it’s easy....
Frozen Food study: The brands stay lazy

Frozen Food study: The brands stay lazy

MARKET STUDY Frozen food study “The brands are either lazy or terrified.” Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began...