Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

MARKET STUDY Retail Market Brand Study. A Failing Market. “Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at the...
Sears Amazon. Amazon is the old Sears Roebuck.

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO – Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was...
When will retailers like The Limited learn?

When will retailers like The Limited learn?

When will retailers like The Limited learn? Tom Dougherty, CEO – Stealing Share 11 January 2017 Retailers need serious new thinking And another one bites the dust. Goodbye, The Limited. The retailer has closed all of its brick and mortar locations as of Sunday....
Retail Advertising Awareness

Retail Advertising Awareness

Retail advertising awareness drops Tom Dougherty, CEO – Stealing Share 28 November 2016 Tis the season where many retail advertising makes or breaks the retailers themselves. That’s why Stealing Share has been offering suggestions and criticisms for the...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Retailer Troubles. Who will survive?

Retailer Troubles. Who will survive?

Retailer problems seem to mount and grow Tom Dougherty, CEO – Stealing Share 29 November 2016 Retailer Troubles. Who will survive? All (or almost all) brick and mortar retailers are in trouble. Macy’s is just one of the bigger retailer examples. Sports...
Brandweek Article on the Sears Kmart Merger

Brandweek Article on the Sears Kmart Merger

Brandweek article on the Sears Kmart merger Sears and Kmart: A match made in hell     From BRANDWEEK By Tom Dougherty Sears and Kmart need a good deal more than a walk down the aisle to ease their retail woes, which neither entity has yet to I identify. The real...
Sears and Kmart merger is not a good fit

Sears and Kmart merger is not a good fit

The Sears and Kmart Merger Sears and Kmart merger is not a good fit Sears and Kmart merger is not a great match (Read a new article about the Sears and Macy’s store closings here) FROM THE CHICAGO SUN TIMES   A peek at Wall Street’s ‘don’t...
Sears and Kmart Brand Merger. Stupid.

Sears and Kmart Brand Merger. Stupid.

The Sears and Kmart Mess Sears and Kmart Brand Merger. Stupid. Opinions on the Sears and Kmart Brand Merger The real issues facing Sears and Kmart in their new roles as retail partners revolve around brand… from RETAIL MERCHANDISER The real issues facing Sears...
Saving Sears.Too late? Probably.

Saving Sears.Too late? Probably.

Can anything save Sears? Saving Sears.Too late? Probably.   Maybe Sears can still be saved. Who is Sears and who is saving Sears? What IS the Sears brand? What do they represent? Where do we place them in terms of their brand and when do we think of them in terms of a...
The Best Retail Brand Of All

The Best Retail Brand Of All

The Best Retail Brand The Best Retail Brand Of All Which Retail Brand is the Best? Who has the best retail brand? Of all the retail stores and super-stores in the US, who has the best brand of all? Which brand commands dominance over the competition and strikes fear...
Kmart brand. Retailer behind the times again.

Kmart brand. Retailer behind the times again.

Kmart brand. Retailer behind the times again. Tom Dougherty, CEO – Stealing Share 29 July 2013 The Kmart brand needs Stealing Share You can often read the signs when a downtrodden brand is getting desperate. In the case of the Kmart brand, it’s a new offer for...