Sears REIT does nothing to build true value

Sears REIT does nothing to build true value

Sears REIT does nothing to build true value Tom Dougherty, CEO – Stealing Share 1 April 2015 Sears REIT is a sign of desperation Sears has announced that it is forming a Real Estate Investment Trust (REIT) in a move that will generate about $2.5 billion for...
Is Kmart becoming…edgy?

Is Kmart becoming…edgy?

Is Kmart becoming…edgy? Tom Dougherty, CEO – Stealing Share 5 December 2013 Sadly, the edginess will probably not be part of the Kmart brand We at Stealing Share believe that media placement matrixes are important because you need to maximize your ad...
Kmart ad intrigues, but it won’t save the retailer

Kmart ad intrigues, but it won’t save the retailer

Kmart ad intrigues, but it won’t save the retailer Tom Dougherty, CEO – Stealing Share 18 November 2013 New Kmart ad positions itself against the market, but a new model is needed Are retailers evil? That’s what a new Kmart ad wants you to think. That is,...
Kmart brand. Retailer behind the times again.

Kmart brand. Retailer behind the times again.

Kmart brand. Retailer behind the times again. Tom Dougherty, CEO – Stealing Share 29 July 2013 The Kmart brand needs Stealing Share You can often read the signs when a downtrodden brand is getting desperate. In the case of the Kmart brand, it’s a new offer for...
Where’s the urgency with retail brands?

Where’s the urgency with retail brands?

Where’s the urgency with retail brands? Tom Dougherty, CEO – Stealing Share 16 May 2013 I mean, many of them are going to die What does a rise in Macy’s profits of 3.8 percent in the last quarter mean to other retail brands? It means this is no time to be...
Kmart, Sears closings continue: Time to re-focus

Kmart, Sears closings continue: Time to re-focus

Kmart, Sears closings continue: Time to re-focus Tom Dougherty, CEO – Stealing Share 27 December 2011 Sears at least has brand equity – that it lost While regrouping after the holidays, it came as no surprise to me that the brand-mess conglomerate of Kmart...