Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring Tom Dougherty, CEO – Stealing Share 6 February 2017 Advertisers and audiences are getting tired of the same old Yawn. That’s my general reaction to the Super Bowl 51 commercials. Almost all of them were forgettable....
Kia is taking the next step

Kia is taking the next step

Kia is taking the next step Tom Dougherty, CEO – Stealing Share 30 October 2013 We now take Kia, a Korean automaker, seriously Some years ago, when Kia was first making inroads into the American car market, it seemed laughable that consumers could take a Korean...
TV advertising getting more and more depressing

TV advertising getting more and more depressing

TV advertising getting more and more depressing Tom Dougherty, CEO – Stealing Share 29 July 2010 TV advertising getting more and more depressing Television commercials are strange beasts when you think about it. In 30 seconds (sometimes longer, sometimes...
Toyota: A powerful brand may be your undoing

Toyota: A powerful brand may be your undoing

Parent or model in automobile branding Tom Dougherty, CEO – Stealing Share 17 February 2010 Toyota: A powerful brand may be your undoing This may seem strange coming from a brand guy, but investing in a powerfully recognized brand has its pitfalls. Consider...