McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Extra Crispy Sunscreen does what for KFC?

Extra Crispy Sunscreen does what for KFC?

Extra Crispy Sunscreen does what for KFC? Tom Dougherty, CEO – Stealing Share 25 August 2016 What is KFC thinking? At first, this just seems like a mindless marketing tactic to build on the current campaign starring George Hamilton. I knew it was a thinly veiled...
KFC goes from creepy to forgettable

KFC goes from creepy to forgettable

KFC goes from creepy to forgettable Tom Dougherty, CEO – Stealing Share 22 June 2016 Look closely at this KFC spot and notice the error I wrote some time ago that the new direction KFC took with its impersonations of Colonel Sanders was creepy. (Even Darrell...
7-Eleven, KFC enter delivery

7-Eleven, KFC enter delivery

7-Eleven, KFC enter delivery Tom Dougherty, CEO – Stealing Share 16 November 2015 Oh, this will solve EVERYTHING For almost all of retail – whether you’re talking about consumer goods or ordering pizza – delivery is the river from which all life flows. Because...
The Double Down sandwich is back. Is that good for KFC?

The Double Down sandwich is back. Is that good for KFC?

The Double Down sandwich is back. Is that good for KFC? Tom Dougherty, CEO – Stealing Share 17 April 2014 At least it’s low carb I’m of mixed minds when I heard the announcement that KFC is bringing back its Double Down sandwich, which is bacon, Monterey...
Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position Tom Dougherty, CEO – Stealing Share 22 September 2011 It doesn’t even consider a new idea On a frequent basis, Stealing Share will take a look at various markets for companies who are in position...
Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers Tom Dougherty, CEO – Stealing Share 14 April 2011 Size by itself is now a table stake At Stealing Share, we talk a lot about the importance of creating brand messaging that goes beyond the category tables...