Kellogg brand represents cereal industry’s failings

Kellogg brand represents cereal industry’s failings

Kellogg brand Tom Dougherty, CEO – Stealing Share 1 November 2018 Kellogg brand represents cereal industry’s failings Look no further than at what the Kellogg brand says now if you need further proof that breakfast cereals are in trouble. And that it won’t get...
Kashi caught in the organic/natural trap

Kashi caught in the organic/natural trap

Kashi caught in the organic/natural trap Tom Dougherty, CEO – Stealing Share 30 April 2012 Kashi caught in the organic/natural trap The recent case of Kashi cereal being blasted on social media for not being organic even though it claims a position of “natural”...