Cruz-Kasich Alliance

Cruz-Kasich Alliance

The Cruz-Kasich alliance is a bold move. Let me start by saying that this blog isn’t about taking a political stance. I am a brand guy through and through and my aim is to talk about the motivation behind recent choices being made by the possible GOP candidates....
Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take Tom Dougherty, CEO – Stealing Share 10¬†March 2016 Hillary Clinton: A Brand Strategist’s take Hillary Clinton, more specifically the Hillary Clinton brand. The Hillary Clinton campaign is the focus of this...