JC Penney and Sears. Case studies in blindness.

JC Penney and Sears. Case studies in blindness.

The lack of vision is what’s hurting the JC Penney and Sears brands. Tom Dougherty, CEO – Stealing Share 9 October 2014 JC Penney and Sears. Case studies in blindness. The news in the retail sector today focuses on the contrasts between two old giants in...
Martha Stewart. JC Penney finally does something right.

Martha Stewart. JC Penney finally does something right.

Martha Stewart and JC Penney Tom Dougherty, CEO – Stealing Share 529 September 2013 Martha Stewart. JC Penney finally does something right. JC Penney drops Martha Stewart The big news in retail today is that JC Penney is dropping the Martha Stewart brand from...
Where’s the urgency with retail brands?

Where’s the urgency with retail brands?

Where’s the urgency with retail brands? Tom Dougherty, CEO – Stealing Share 16 May 2013 I mean, many of them are going to die What does a rise in Macy’s profits of 3.8 percent in the last quarter mean to other retail brands? It means this is no time to be...
Over emphasis on quarterly earnings is bad for business

Over emphasis on quarterly earnings is bad for business

Over emphasis on quarterly earnings is bad for business Tom Dougherty, CEO – Stealing Share 5 April 2013 They are short-term looks and can give you a false impression Marketing campaigns and business models change at dizzying speeds. Problem is, many are...
JC Penney earnings show retailer still reeling

JC Penney earnings show retailer still reeling

JC Penney earnings show retailer still reeling Tom Dougherty, CEO – Stealing Share 12 November 2012 JC Penney is becoming a warehouse of brands, not a brand JC Penney earnings continues to show the struggles continuing, as the most recent quarterly earnings...
The JCPenney brand should remain patient

The JCPenney brand should remain patient

The JC Penney brand should remain patient Tom Dougherty, CEO – Stealing Share 18 May 2012 It takes time for a new brand meaning to take hold Despite a turnaround in its image, messaging and overall brand, the JC Penney brand has not done well so far this year....