Theme line or Tag line? What’s the difference?

Theme line or Tag line? What’s the difference?

The Difference. Theme line or Tag line. Tom Dougherty, CEO – Stealing Share 23 March 2017 Theme line vs tag line A tag line is not a brand theme line Don’t confuse an advertising tag line with a brand theme line. They serve different purposes. A tag line is a...
Nationwide Baby, the right approach

Nationwide Baby, the right approach

Nationwide Baby, the right approach Tom Dougherty, CEO – Stealing Share 18 July 2015 There’s a certain kind of genius with the Nationwide baby It is not a new commercial but Nationwide is running one right now that grabs a brand message and drives it home...
The Insurance Industry marketing

The Insurance Industry marketing

The Insurance Market The Insurance Industry marketing The Insurance Industry Needs To Wake Up Insurance industry marketing is hardly working The insurance industry marketing business is overwhelmingly dominated by non-brand brands. This seems unlikely considering the...
Brand Strategy Propels New ProAssurance Brand

Brand Strategy Propels New ProAssurance Brand

ProAssurance Brand Strategy Propels New ProAssurance Brand A New Brand Strategy for ProAssurance Brand firm conducts study of medical professionals, positions insurance company GREENSBORO, NC – January 6th, 2009 – Stealing Share, Inc., a brand development firm that...
Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position Tom Dougherty, CEO – Stealing Share 31 August 2010 Wake up, automobile insurance brands Most outsiders (and even analysts) believe that the auto insurance market is driven by price and that the...