Theme line or Tag line? What’s the difference?

Theme line or Tag line? What’s the difference?

The Difference. Theme line or Tag line. Tom Dougherty, CEO – Stealing Share 23 March 2017 Theme line vs tag line A tag line is not a brand theme line Don’t confuse an advertising tag line with a brand theme line. They serve different purposes. A tag line is a...
Nationwide Baby, the right approach

Nationwide Baby, the right approach

Nationwide Baby, the right approach Tom Dougherty, CEO – Stealing Share 18 July 2015 There’s a certain kind of genius with the Nationwide baby It is not a new commercial but Nationwide is running one right now that grabs a brand message and drives it home...
The Insurance Industry marketing

The Insurance Industry marketing

The Insurance Market Insurance industry marketing Insurance industry marketing is overwhelmingly dominated by non-brand brands. This seems unlikely considering the awareness that some brands enjoy — brands like GEICO and Progressive. However, both of these brands...
Brand Strategy Propels New ProAssurance Brand

Brand Strategy Propels New ProAssurance Brand

ProAssurance Brand Strategy Propels New ProAssurance Brand A New Brand Strategy for ProAssurance Brand firm conducts study of medical professionals, positions insurance company GREENSBORO, NC – January 6th, 2009 – Stealing Share, Inc., a brand development firm that...
Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position Tom Dougherty, CEO – Stealing Share 31 August 2010 Wake up, automobile insurance brands Most outsiders (and even analysts) believe that the auto insurance market is driven by price and that the...