Insurance Rebranding. They sure need it.

Insurance Rebranding. They sure need it.

MARKET STUDY: INSURANCE REBRANDING The insurance market. “Insurance companies— get away from the gecko and Flo, and move into something real.” Insurance rebranding. An Insurance Market Study. Our experience with insurance rebranding began when...
The Insurance Industry marketing

The Insurance Industry marketing

The Insurance Market Insurance industry marketing Insurance industry marketing is overwhelmingly dominated by non-brand brands. This seems unlikely considering the awareness that some brands enjoy — brands like GEICO and Progressive.However, both of these brands...