The General Insurance Company does the unthinkable

The General Insurance Company does the unthinkable

The General Insurance Company By Tom Dougherty The General Insurance Company does the unthinkable Nearly all marketing and branding efforts fail because brands simply refuse to be honest with themselves. That’s why the brand refresh, as it’s calling it, from The...
How insurance marketing can steal market share

How insurance marketing can steal market share

Insurance marketing By Tom Dougherty 20 June 2019 How insurance marketing can steal market share Insurance marketing presents a case study in aged thinking with the primary motivator remaining the unique selling proposition. Or the primary goal is simply awareness....
Proassurance Identity Stealing Share

Proassurance Identity Stealing Share

ProAssurance PHYSICIANS FEEL UNDER SIEGE. Getting sued in the eyes of physicians seems so unfair to them. They’ve worked a lifetime to get where they are. Compounding the issue for ProAssuance is a malpractice insurance industry that can sometimes feel opaque and...
Insurance branding to create preference

Insurance branding to create preference

Insurance branding to create preference By Tom Dougherty   The purpose of insurance branding Any process of insurance branding includes questions about creating preference. How do we gain preference for our products when, basically, they are identical to that of the...