Insurance Rebranding. They sure need it.

Insurance Rebranding. They sure need it.

MARKET STUDY: INSURANCE REBRANDING The insurance market. “Insurance companies— get away from the gecko and Flo, and move into something real.” Insurance rebranding. An Insurance Market Study. Our experience with insurance rebranding began when...
The different world of John Hancock

The different world of John Hancock

John Hancock Tom Dougherty, CEO – Stealing Share 20 September 2016 The different world of John Hancock Readers of this blog, visitors to our site and all our clients know that Stealing Share develops brands that are a reflection of the audience. That’s how you...
Selling insurance when people don’t want it

Selling insurance when people don’t want it

Selling insurance when people don’t want it People don’t like insurance companies, so what to do? Selling insurance has one of the single most difficult hurdles to overcome. How to convince audiences that they should buy something they believe they don’t...

American Fidelity Assurance Company

Standing out in a regulated marketspace. In a highly regulated category, where the differences between the offerings of supplemental benefits providers are small, a niche focus and the promise to offer a different opinion other than the status quo helps American...
Opportunities In The Insurance Industry. Do they Exist?

Opportunities In The Insurance Industry. Do they Exist?

The Insurance Market Opportunities In The Insurance Industry Are there brand marketing opportunities In the insurance industry? The insurance industry. I can save 15% by switching to GEICO? I can get life insurance for less than a dollar a day with Prudential? State...
The Insurance Industry marketing

The Insurance Industry marketing

The Insurance Market The Insurance Industry marketing The Insurance Industry Needs To Wake Up Insurance industry marketing is hardly working The insurance industry marketing business is overwhelmingly dominated by non-brand brands. This seems unlikely considering the...
Insurance: Cutting advertising spending

Insurance: Cutting advertising spending

Insurance: Cutting advertising spending Few industries waste more advertising dollars than insurance   Mutual of Omaha’s “Wild Kingdom” was a mainstay of weekend television programming, starting in 1963. Viewers regularly tuned in to see what animals Marlin Perkins,...
Insurance Conference Speaker.  IMCA Annual Meeting

Insurance Conference Speaker. IMCA Annual Meeting

The IMCA Conference Insurance Conference Speaker.  IMCA Annual Meeting Insurance conference speaker. Tom Dougherty is a Featured Speaker Insurance conference speaker. Branding Strategist and expert in growing market share, Tom Dougherty, CEO of Stealing Share...
Being The Low-Cost Provider is Costly

Being The Low-Cost Provider is Costly

The Costs of Low Cost Being The Low-Cost Provider is Costly Low Cost Provider It may come as a shock to some, but it costs a lot of money to position yourself as the low-cost provider. Regardless of category. It’s folly because it’s a difficult market position to own...
ProAssurance case study, branding a growing company

ProAssurance case study, branding a growing company

ProAssurance case study, branding a growing company A summary of a share stealing strategy ProAssurance ProAssurance is one of the largest underwriters of medical professional liability insurance in the U.S. Based on research, both qualitative and quantitative,...