Thoughts on the GEICO Gecko, the Hyundai singer and Verizon

Thoughts on the GEICO Gecko, the Hyundai singer and Verizon

Thoughts on the GEICO Gecko, the Hyundai singer and Verizon Tom Dougherty, CEO – Stealing Share 10 January 2011 The GEICO Gecko has played itself out The holiday season is over, we’re all back to our regular routines so let me reflect on a few thoughts on brand...
Why customer satisfaction does not matter all that much

Why customer satisfaction does not matter all that much

Customer satisfaction surveys don’t translate to increased sales Tom Dougherty, CEO – Stealing Share 21 May 2009 Why customer satisfaction does not matter all that much Research is often very misleading because, more often than not, we ask the wrong...