Hospital marketing. New hospital rebranding

Hospital marketing. New hospital rebranding

Why hospital marketing must be rethought By Tom Dougherty See more posts in the following related categories: hospital branding Why hospital marketing must be rethought A long time ago, hospitals were bastions of solidity. They belonged, at least in public mindset, to...
Hospital branding and hospital marketing

Hospital branding and hospital marketing

Hospital Branding Hospital branding is the pits: A look at messaging Do you believe hospitals care about patients? Do you believe doctors and nurses are excellent at their jobs? How about advancing the care of patients? Whether you believe those or not, welcome to the...
Population health is an opportunity

Population health is an opportunity

Population Health Population health is an opportunity The Affordable Care Act has affected everything for hospitals, including the struggle to be financially successful. Notably, however, it prompted the switch from a fee-for-service reimbursement model to a...
Hospital rebranding. Medical Center Business.

Hospital rebranding. Medical Center Business.

Hospital Rebranding   Hospital rebranding. Medical Center Business. Hospital Rebranding Background Hospital rebranding is exactly what we did for Bryn Mawr Rehab Hospital. They promised that they were “Providing the Latest in Physical Medicine and...