The brand stickiness of Trump is about emotion

The brand stickiness of Trump is about emotion

Brand Stickiness Tom Dougherty, CEO – Stealing Share 15 June 2017 The brand stickiness of Trump is about emotion Brand stickiness is often tossed about when rebranding. The idea is to make the brand message more memorable. To say it a different way, making the...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Vice Presidential Candidates Debate

Vice Presidential Candidates Debate

Vice Presidential Candidates Debate Tom Dougherty, CEO – Stealing Share 4 October 2016 Does it really matter? I thought about writing something after tonight’s Vice Presidential Candidates Debate, but any reaction would essentially be the same. The debate...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take Tom Dougherty, CEO – Stealing Share 10 March 2016 Hillary Clinton: A Brand Strategist’s take Hillary Clinton, more specifically the Hillary Clinton brand. The Hillary Clinton campaign is the focus of this...
The dilemma of Hillary Clinton

The dilemma of Hillary Clinton

Hillary Clinton’s Problem Tom Dougherty, CEO – Stealing Share 18 January 2016 The dilemma of Hillary Clinton You might not think anymore that, after last night’s Democratic Presidential Debate, that the nomination of Hillary Clinton is a foregone...
The brand of America is fracturing

The brand of America is fracturing

What do we want America’s brand to be? Tom Dougherty, CEO – Stealing Share 13 March 2015 The brand of America is fracturing Yesterday, I took a look at the Hillary Clinton email scandal from a brand perspective, noting that the equities and weaknesses of...
The Hillary Clinton email issue

The Hillary Clinton email issue

The Hillary Clinton email issue Tom Dougherty, CEO – Stealing Share 12 March 2015 Hillary needs to be careful here I’m not taking political sides here but I thought it was worthy of a look at the recent news that former Secretary of State Hillary Clinton has...