Hewlett Packard layoffs prove HP’s brand failure

Hewlett Packard layoffs prove HP’s brand failure

HP has failed as a brand Tom Dougherty, CEO – Stealing Share 16 September 2015 Hewlett Packard layoffs prove HP’s brand failure I have written before about Hewlett Packard’s splitting into two companies and now the manufacturer is in the news again for...
HP splits into two: A lesson in brand repair

HP splits into two: A lesson in brand repair

HP Brand Repair Tom Dougherty, CEO – Stealing Share 6 October 2014 HP splits into two: A lesson in brand repair. The splitting of HP into two companies is only the start to brand repair. One tactic of brand repair is to distance yourself from the damaged part of...