Brand consistency. Supermarkets brand communication.

Brand consistency. Supermarkets brand communication.

Brand Consistency at Grocery Tom Dougherty, CEO – Stealing Share 19 March 2015 Brand consistency. Supermarkets brand communication. Brand consistency. Pay attention Brand consistency? If you have a brand of any value at all, you need to care for it and that...
Branding Supermarkets. Trouble Ahead.

Branding Supermarkets. Trouble Ahead.

The Supermarkets Branding Supermarkets Why don’t they try branding supermarkets Branding supermarkets? It may come as a surprise to the category of supermarket chains to learn that almost to a fault, none of them owns a brand. They think they do, but they do not. The...
Beating Walmart. Regional stores.

Beating Walmart. Regional stores.

 Beating Walmart. Can anyone do it? Tom Dougherty, CEO – Stealing Share   9 March 2012   Beating Walmart  Beating Walmart. Not unbeatable Beating Walmart is constantly on my mind. I was listening to NPR discussing a recent Walmart ad campaign that was positioned...