CKE splits up two brands when it should just keep one

CKE splits up two brands when it should just keep one

CKE splits brands Tom Dougherty, CEO – Stealing Share 22 February 2018 CKE splits up two brands when it should just keep one CKE Restaurant Holdings is launching a Carl’s Jr only ad campaign, effectively splitting the Hardees and Carl’s Jr brands. For the past...
The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better Tom Dougherty, CEO – Stealing Share 28 March 2017 Chick-fil-A even understands the value of scarcity One of the most powerful brands in fast food isn’t McDonalds. In fact, Chick-fil-A is the opposite of Micky...
McDonalds market share. Not hungry anymore.

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO – Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as...
Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t.

Hardees gets it. The rest don’t. Tom Dougherty, CEO – Stealing Share 4 April 2016 Hardees knows its customers You see, Burger King. Hardees gets its. When it introduces a new menu item, such as the Midnight Moonshine Thickburger, it is at one with its...
Fast food brands and their menu dilemmas

Fast food brands and their menu dilemmas

Fast food have some menu problems Tom Dougherty, CEO – Stealing Share 25 March 2015 Fast food brands and their menu dilemmas Taco Bell is expanding its breakfast offerings to include a Chicken Biscuit Taco. Consider this news in light of the fact that McDonald’s...
Carls Jr/Hardees: The way to beat McDonalds

Carls Jr/Hardees: The way to beat McDonalds

Carls Jr/Hardees: The way to beat McDonalds Tom Dougherty, CEO – Stealing Share 5 June 2013 You beat McDonalds by not copying it After a four and a half year stint, McDonalds has pulled the plug on its select line of Angus burgers. Since sales had been down 1.2%...
Fast food chains now publishing calories

Fast food chains now publishing calories

Fast food chains now publishing calories Tom Dougherty, CEO – Stealing Share 14 May 2013 Could fast food chains find themselves in a downturn? Imagine your surprise the first time you pull up to any of one of your favorite fast food chains and find calories...
Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers

Fast food category must beef up brands, not burgers Tom Dougherty, CEO – Stealing Share 14 April 2011 Size by itself is now a table stake At Stealing Share, we talk a lot about the importance of creating brand messaging that goes beyond the category tables...