Brand consistency. Supermarkets brand communication.

Brand consistency. Supermarkets brand communication.

Brand Consistency at Grocery Tom Dougherty, CEO – Stealing Share 19 March 2015 Brand consistency. Supermarkets brand communication. Brand consistency. Pay attention Brand consistency? If you have a brand of any value at all, you need to care for it and that...
Beating Walmart. Regional stores.

Beating Walmart. Regional stores.

 Beating Walmart. Can anyone do it? Tom Dougherty, CEO – Stealing Share   9 March 2012   Beating Walmart  Beating Walmart. Not unbeatable Beating Walmart is constantly on my mind. I was listening to NPR discussing a recent Walmart ad campaign that was positioned...
Grocery rewards programs go unnoticed until it’s too late

Grocery rewards programs go unnoticed until it’s too late

Grocery rewards programs go unnoticed until it’s too late Tom Dougherty, CEO – Stealing Share 14 October 2011 But at least get the rewards programs right I am pretty sure that groceries have never viewed their rewards programs as a way to attract...