Instacart and table stakes: The brand will need more

Instacart and table stakes: The brand will need more

Instacart Tom Dougherty, CEO – Stealing Share 15 January 2020 Instacart and table stakes: The brand will need more We’ve entered the time of the needy shopper. Or, on the flip-side, the time-hungry consumer. People exist in both of these domains, which is why...
The reasons why Whole Foods 365 died

The reasons why Whole Foods 365 died

Whole Foods 365 Tom Dougherty, CEO – Stealing Share 15 January 2019 The reasons why Whole Foods 365 died If nothing else, you have to give it up to Whole Foods for seeing its mistake and not making it worse. The grocery chain announces it’s discontinuing...
Grocery rebranding welcomes Amazon

Grocery rebranding welcomes Amazon

Grocery rebranding welcomes Amazon Tom Dougherty, CEO – Stealing Share 31 October 2016 Even the grocery stores are being threatened by Amazon Recently, I wrote in Supermarket News that grocery stores have landed in a trap. It’s a trap of their own making, by...
Beat market leaders, steal customers

Beat market leaders, steal customers

How to beat market leaders, steal customers Product benefits don’t beat market leaders Category benefits are a poor substitute to beat market leaders. Instead, you need brand meaning and brand definition. Category benefits are a major pratfall and trap. A sure...