The new Chrysler ad campaign is more of the same

The new Chrysler ad campaign is more of the same

Chrysler is no different Tom Dougherty, CEO – Stealing Share 9 June 2014 The new Chrysler ad campaign is more of the same Last week, it was reported that car sales by the US big three (GM, Chrysler and Ford) were up, so I guess they can be satisfied with how...
GM to give all the electric car expertise to China

GM to give all the electric car expertise to China

GM to give all the electric car expertise to China Tom Dougherty, CEO – Stealing Share 21 September 2011 This is the Heartbeat of America? It is deja vous all over again. The Wall Street Journal had a story almost a year ago about manufacturers of high-speed...
Chevy Volt is Motor Trend’s Car of the Year. What?

Chevy Volt is Motor Trend’s Car of the Year. What?

Chevy Volt is Motor Trend’s Car of the Year. What? Tom Dougherty, CEO – Stealing Share 16 November 2010 It hasn’t even been released yet Motor Trend has named Chevy Volt the “Car of the Year” for 2011, even though the car is not available...
GM finally does something right: Gets rid of Mr. Goodwrench

GM finally does something right: Gets rid of Mr. Goodwrench

GM finally does something right: Gets rid of Mr. Goodwrench Tom Dougherty, CEO – Stealing Share 10 November 2010 The time had come for him to go Goodbye, Mr. Goodwrench. In an auto industry marred by complexity, GM has taken the uncharacteristic step of...
GMAC is leaving. Here Comes Ally

GMAC is leaving. Here Comes Ally

Ally Bank Tom Dougherty, CEO – Stealing Share 14 July 2010 GMAC is leaving. Here Comes Ally. GMAC consumer and dealer automotive finance arms for GM are being “rebranded” to Ally Bank. Ally Bank began as a rebranded GMAC bank (non-automotive consumer...
Toyota: A powerful brand may be your undoing

Toyota: A powerful brand may be your undoing

Parent or model in automobile branding Tom Dougherty, CEO – Stealing Share 17 February 2010 Toyota: A powerful brand may be your undoing This may seem strange coming from a brand guy, but investing in a powerfully recognized brand has its pitfalls. Consider...
Toyota – Another bullet with Prius brake problems.

Toyota – Another bullet with Prius brake problems.

Best practices = brake problems? C’mon Toyota Tom Dougherty, CEO – Stealing Share 3 February 2010 Toyota – Another bullet with Prius brake problems. Looks like Toyota Prius is having some brake problems and this is BIG news? It is news only because...
Would you buy a Toyota?  Not a chance.

Would you buy a Toyota? Not a chance.

Toyota’s not alone in its brand problems, but the recall doesn’t help Tom Dougherty, CEO – Stealing Share 2 February 2010 Would you buy a Toyota?  Not a chance. If I were Toyota, I would brace myself for a serious erosion of its sales. Why? Well not...
TOYOTA needs another recall… its brand.

TOYOTA needs another recall… its brand.

Car companies don’t know how to brand Tom Dougherty, CEO – Stealing Share 29 January 2010 TOYOTA needs another recall… its brand. Toyota is in the news these days and the auto world is quaking over an accelerator issue that has lead to the suspension...
Let’s bail out GM but California? We can do without you.

Let’s bail out GM but California? We can do without you.

Who needs California anyway? Tom Dougherty, CEO – Stealing Share 17 June 2009 Let’s bail out GM but California? We can do without you. So, let me get this straight. The federal government has bailed out all the banks and the auto industry but said...
GM screws it up again with Saturn sale

GM screws it up again with Saturn sale

Saturn being sold to Penske Tom Dougherty, CEO – Stealing Share 5 June 2009 GM screws it up again with Saturn sale I keep up with the comings and goings of the economy because you can’t be a branding company that specializes in stealing market share unless your...
Innovation in the auto industry: Why it’s not happening

Innovation in the auto industry: Why it’s not happening

Where innovation is not happening Tom Dougherty, CEO – Stealing Share 20 April 2009 Innovation in the auto industry: Why it’s not happening Automakers like GM are announcing a “reinvention” of all aspects of its business as the model of the...