Global Branding Strategy Requires Different Thinking

Global Branding Strategy Requires Different Thinking

Global Branding By Tom Dougherty Grab Opportunity in Global Branding Strategy Global branding strategy. Many well-established national and regional brands see global brand expansion as the golden egg. The promise of new emerging consumer markets in many of the world’s...
Building a global brand presence and preference

Building a global brand presence and preference

Building a global brand presence and preference By Tom Dougherty Branding to be preferred across the globe The global brand is one of the most exciting efficiencies in business. Global branding allows tremendous economies of scale, especially in marketing...