Where does Volkswagen stand now?

Where does Volkswagen stand now?

Volkswagen Brand Repair Tom Dougherty, CEO – Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
Car dealerships could become a thing of the past

Car dealerships could become a thing of the past

Car dealerships could become a thing of the past Tom Dougherty, CEO – Stealing Share 4 November 2013 All things change, and car dealerships will too There’s no stopping progress as car dealerships are soon to find out. For years, I’ve wondered why automakers...
GM to give all the electric car expertise to China

GM to give all the electric car expertise to China

GM to give all the electric car expertise to China Tom Dougherty, CEO – Stealing Share 21 September 2011 This is the Heartbeat of America? It is deja vous all over again. The Wall Street Journal had a story almost a year ago about manufacturers of high-speed...
Social media marketing is not that hard, really

Social media marketing is not that hard, really

Social media marketing is not that hard, really Tom Dougherty, CEO – Stealing Share 26 July 2011 You just need a brand Using social media marketing to further your brand preference among target audience continues to baffle marketers because, as I’ve stated...
Toyota: A powerful brand may be your undoing

Toyota: A powerful brand may be your undoing

Parent or model in automobile branding Tom Dougherty, CEO – Stealing Share 17 February 2010 Toyota: A powerful brand may be your undoing This may seem strange coming from a brand guy, but investing in a powerfully recognized brand has its pitfalls. Consider...
GM screws it up again with Saturn sale

GM screws it up again with Saturn sale

Saturn being sold to Penske Tom Dougherty, CEO – Stealing Share 5 June 2009 GM screws it up again with Saturn sale I keep up with the comings and goings of the economy because you can’t be a branding company that specializes in stealing market share unless your...
Detroit is not the problem with GM

Detroit is not the problem with GM

GM blames everyone but the problem Tom Dougherty, CEO – Stealing Share 11 May 2009 Detroit is not the problem with GM So what is the problem with GM? To hear CEO Fritz Henderson tell it, not much that leaving Detroit and bankruptcy won’t fix. I’ll...
Doing more dodging than dodging traffic

Doing more dodging than dodging traffic

GM Segway, PR stunt? Tom Dougherty, CEO – Stealing Share 07 April 2009 Doing more dodging than dodging traffic Well, I guess they’re trying. General Motors unveiled the prototype for a sort of two-seater, electronically powered Segway (with whom they...