Progressive Insurance mistake

Progressive Insurance mistake

Progressive Insurance mistake Tom Dougherty, CEO – Stealing Share 19 December 2017 Again. Another Progressive Insurance mistake. I never really liked the Progressive television campaign. Flo is goofy and too old. And many of the spots are trite. Some will argue...
Selling insurance when people don’t want it

Selling insurance when people don’t want it

Selling insurance when people don’t want it People don’t like insurance companies, so what to do? Selling insurance has one of the single most difficult hurdles to overcome. How to convince audiences that they should buy something they believe they don’t...
Insurance brands tackle negative perceptions

Insurance brands tackle negative perceptions

Insurance brands tackle negative perceptions Insurance brands are different but not better Here’s a story that explains the problems of insurance brands. It sounded like a simple process when the dentist said our oldest son had a tooth lodged in his head and a...
Opportunities In The Insurance Industry. Do they Exist?

Opportunities In The Insurance Industry. Do they Exist?

The Insurance Market Opportunities In The Insurance Industry Are there brand marketing opportunities In the insurance industry? The insurance industry. I can save 15% by switching to GEICO? I can get life insurance for less than a dollar a day with Prudential? State...
The Insurance Industry marketing

The Insurance Industry marketing

The Insurance Market The Insurance Industry marketing The Insurance Industry Needs To Wake Up Insurance industry marketing is hardly working The insurance industry marketing business is overwhelmingly dominated by non-brand brands. This seems unlikely considering the...
GEICO, online news services need to grow up

GEICO, online news services need to grow up

GEICO, online news services need to grow up Tom Dougherty, CEO – Stealing Share 18 April 2013 Not everything needs to have an ad attached to it You know the commercial. Halfway through the GEICO commercial, one nerdy musician says to the other, “You know,...
The GEICO Pig. Enough of the animals

The GEICO Pig. Enough of the animals

The GEICO Pig. Enough with the animals. Tom Dougherty, CEO – Stealing Share 25 October 2012 The constant parade of GEICO animals resembles Noah’s Ark Awareness and preference are two different things. Customers can know a product without coveting it....
Bad websites abound: Why a Nike trumps a GEICO

Bad websites abound: Why a Nike trumps a GEICO

Bad websites abound: Why a Nike trumps a GEICO Tom Dougherty, CEO – Stealing Share 10 August 2011 Developers and designers are trying too hard to impress the client A pet peeve of mine and many other Web users is the difficulty in finding the contact information...
Thoughts on the GEICO Gecko, the Hyundai singer and Verizon

Thoughts on the GEICO Gecko, the Hyundai singer and Verizon

Thoughts on the GEICO Gecko, the Hyundai singer and Verizon Tom Dougherty, CEO – Stealing Share 10 January 2011 The GEICO Gecko has played itself out The holiday season is over, we’re all back to our regular routines so let me reflect on a few thoughts on brand...
Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position

Automobile insurance companies claiming the same position Tom Dougherty, CEO – Stealing Share 31 August 2010 Wake up, automobile insurance brands Most outsiders (and even analysts) believe that the auto insurance market is driven by price and that the...