Frozen Food study: The brands stay lazy

Frozen Food study: The brands stay lazy

MARKET STUDY Frozen foods “The brands are either lazy or terrified.” Frozen Food study: The brands stay lazy One thing comes clear in doing a frozen food study. The past and present frozen food business landscape riddles with irony. Most brands began as...
Consumer packaged goods. A detailed market study.

Consumer packaged goods. A detailed market study.

MARKET STUDY Consumer packaged goods – a market study. “…unless traditionally strong brand names address their weakening brand positions now, they may revert¬†to the positions currently held by store brands today.” Consumer Packaged Goods...