Repositioning brands to steal share

Repositioning brands to steal share

Repositioning brands When repositioning brands makes sense Mergers, acquisitions and sudden marketing changes demand repositioning brands to steal market share There are many reasons brand directors and marketing executives consider repositioning brands. Certainly,...
Testing Creative Concepts and how to do it

Testing Creative Concepts and how to do it

Testing Concepts Testing Creative Concepts and how to do it Is there an effective means of testing creative concepts? This quote can easily be applied to testing creative concepts. “A sovereign’s first duty is doubtless to conform with the wishes of the people; but...