Repositioning brands When repositioning brands makes sense So, you Googled brand repositioning. Good on you for doing so. Repositioning brands is an ongoing and constant process. The tactical changes in brand repositioning ensure the brand’s continued relevance to...
Testing Concepts Testing creative concepts and how to do it Is there an effective means of testing creative concepts? This quote can easily be applied to testing creative concepts. “A sovereign’s first duty is doubtless to conform with the wishes of the people; but...
