McDonalds fails to be believable. Loses ground.

McDonalds fails to be believable. Loses ground.

The Failure of McDonalds Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds fails to be believable. Loses ground. McDonalds fails. Brand problems. McDonalds seems to be losing share to other fast food and casual restaurants. Not too surprising from my...
Pizza Hut Doritos. Enough’s enough, Pizza Hut

Pizza Hut Doritos. Enough’s enough, Pizza Hut

Pizza Hut Doritos Tom Dougherty, CEO – Stealing Share 9 December 2014 Pizza Hut Doritos. Yum  What’s all this about Pizza Hut Doritos? Co-branding is hot but Pizza Hut Doritos? I did a double take when I heard this: Pizza Hut is offering pizza with a...
The big fast food restaurants are in for a rocky future

The big fast food restaurants are in for a rocky future

Fast Food Restaurants Tom Dougherty, CEO – Stealing Share 5 August 2014 The big fast food restaurants are in for a rocky future Fast food restaurants I can’t remember the last time I had a burger from fast food restaurants. It’s not that I...
Pizza Huts Tuscani Ad Mistaken Identity

Pizza Huts Tuscani Ad Mistaken Identity

Pizza Hut Pizza Hut Tuscani Ad Mistaken Identity Pizza Huts Tuscani Ad was More Clever Than You Thought You’ve probably remember the Pizza Huts Tuscani ad. It opened with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani....
Market Differentiation In Restaurants, B2B and others

Market Differentiation In Restaurants, B2B and others

Market Differentiation Market Differentiation In Restaurants, B2B and others Introduction to market differentiation Brand marketing is in a crisis, and the lack of movement within many markets – from retail to B2B to restaurant chains, and many others – proves it....
Fast Food Rebranding: How to Beat McDonalds

Fast Food Rebranding: How to Beat McDonalds

FAST FOOD REBRANDING: A MARKET STUDY Rebranding in fast food. Catching up to McDonalds. “Ask yourself: Is your brand different and better? Is it emotional? Does it capture the self-reflection of the customer we want to take from your competitors? Do you fulfill...
The Double Down sandwich is back. Is that good for KFC?

The Double Down sandwich is back. Is that good for KFC?

The Double Down sandwich is back. Is that good for KFC? Tom Dougherty, CEO – Stealing Share 17 April 2014 At least it’s low carb I’m of mixed minds when I heard the announcement that KFC is bringing back its Double Down sandwich, which is bacon, Monterey...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...
Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position Tom Dougherty, CEO – Stealing Share 22 September 2011 It doesn’t even consider a new idea On a frequent basis, Stealing Share will take a look at various markets for companies who are in position...
The BK brand continues to flounder

The BK brand continues to flounder

The BK brand continues to flounder Tom Dougherty, CEO – Stealing Share 2 March 2011 And now it’s leaving the brand in the hands of operations. What? Natalia Franco, Burger King’s now past Executive Vice-President Global Chief Marking Officer, is out...
Arby’s: Another floundering fast food chain

Arby’s: Another floundering fast food chain

Arby’s: Another floundering fast food chain Tom Dougherty, CEO – Stealing Share 8 September 2010 Arby’s: Another floundering fast food chain I guess when it rains, it pours with fast food chains. It seems we are entering a business phase in which fast food...
Seeking comfort in a Big Mac

Seeking comfort in a Big Mac

Seeking refuge at McDonalds? Tom Dougherty, CEO – Stealing Share 08 May 2009 Seeking comfort in a Big Mac I have this theory about eating healthy: I think most of us talk a good game, but when it comes right down to it, we zip through the drive-thru more often...