Sheetz MTO process remains sloooooooow

Sheetz MTO process remains sloooooooow

Sheetz MTO Tom Dougherty, CEO – Stealing Share 19 April 2018 Sheetz MTO process remains sloooooooow I lay it on pretty thick in a post on Sheetz some years ago. For purposes here, I am rescinding a portion of my prior analysis, yet offer up a new critique. You...
CKE splits up two brands when it should just keep one

CKE splits up two brands when it should just keep one

CKE splits brands Tom Dougherty, CEO – Stealing Share 22 February 2018 CKE splits up two brands when it should just keep one CKE Restaurant Holdings is launching a Carl’s Jr only ad campaign, effectively splitting the Hardees and Carl’s Jr brands. For the past...
Arbys brand and “We have the meats” reigns supreme

Arbys brand and “We have the meats” reigns supreme

Arbys brand Tom Dougherty, CEO – Stealing Share 2 August 2017 Arbys brand and “We have the meats” reigns supreme Fast food sales are slowing down. Even McDonalds struggles to recapture some of its past glory. Yet, there stands one simple winner. The...
A Chipotle drive thru just makes it Taco Bell

A Chipotle drive thru just makes it Taco Bell

Chipotle drive thru Tom Dougherty, CEO – Stealing Share 1 August 2017 A Chipotle drive thru just makes it Taco Bell Hard to believe but it was not that long ago when I deemed Chipotle the future of fast food. The fresh ingredients and experience make for an...
McDonalds healthy food turns sour

McDonalds healthy food turns sour

McDonalds healthy food Tom Dougherty, CEO – Stealing Share 12 July 2017 McDonalds healthy food turns sour I can’t believe I am saying this. The McDonalds healthy food initiative lives up to its promise of improving the quality and healthiness of its fast food...
McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald’s has lost its moxie: The McDonald’s Slushie Tom Dougherty, CEO – Stealing Share 12 April 2017 McDonald’s Slushie doesn’t fix McDonald’s brand McDonald’s is testing a new beverage concept, the McDonald’s slushie. The new...
Bojangles is copying the Biscuitville lady

Bojangles is copying the Biscuitville lady

Bojangles is copying the Biscuitville lady Tom Dougherty, CEO – Stealing Share 18 January 2017 Is this Biscuitville or Bojangles? Bojangles has introduced a new store design. It prominently features a menu item other than chicken – its biscuits. However, a...
McDonalds tactics are not enough

McDonalds tactics are not enough

McDonalds tactics are not enough Tom Dougherty, CEO – Stealing Share 22 November 2016 Here’s another one of McDonalds tactics that is an exercise in sheer stupidity. McDonalds, the fast-food king of the world, is instituting kiosks for ordering and...
A Sriracha Big Mac won’t fix the problem

A Sriracha Big Mac won’t fix the problem

Big Mac Big Trouble Tom Dougherty, CEO – Stealing Share 16 November 2016 A Sriracha Big Mac won’t fix the problem McDonald’s is testing a new menu option in central Ohio that is sure to raise some eyebrows as well as the temperature in some consumers’...
My word, the Whopperrito

My word, the Whopperrito

You’ve got to be kidding me. I have written many times before that Burger King is constantly looking for a true brand identity and continues to try to out-menu the competition. No one changes up its menu more than BK. But hope is not lost. Some local Burger King...
Chipotle and food safety

Chipotle and food safety

Chipotle and food safety Tom Dougherty, CEO – Stealing Share 9 December 2015 Chipotle can overcome this First it was E.coli and now norovirus. With that, Chipotle, the once darling of Wall Street and consumers looking for a healthier fast food option, has a...
McDonalds fails to be believable

McDonalds fails to be believable

McDonalds fails to be believable Tom Dougherty, CEO – Stealing Share 7 May 2015 McDonalds is losing share to other fast food and casual restaurants. Not too surprising from my perspective because the amount of competition has increased beyond belief. The choices...