The horror of the Burger King mascot

The horror of the Burger King mascot

Oh no. Please don’t tell me that the Burger King, as in the actual masked and unnerving Burger King mascot, is back. Yes, just days after I said that KFC bringing Colonel Sanders back was a creepy mistake, here comes Burger King making a similar error. In a new spot...
Wendys market share moves to #2, but how about #1?

Wendys market share moves to #2, but how about #1?

Wendy’s market share moves to #2, but how about #1? Tom Dougherty, CEO – Stealing Share 20 March 2012 To claim number one, Wendys needs to be TRULY different than the rest With sales of $8.5 billion in 2011, Wendys market share just claimed the number 2...
Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position

Why the Burger King brand can’t break its #2 position Tom Dougherty, CEO – Stealing Share 22 September 2011 It doesn’t even consider a new idea On a frequent basis, Stealing Share will take a look at various markets for companies who are in position...
The fast food industry could take a lesson from beers

The fast food industry could take a lesson from beers

The fast food industry could take a lesson from beers Tom Dougherty, CEO – Stealing Share 31 August 2011 The smaller brands have an opportunity, but changes must be made It’s an interesting time in the fast food industry. There are more outlets than ever and the...