What the Wendys brand must do to win breakfast

What the Wendys brand must do to win breakfast

Wendy’s brand: Breakfast Tom Dougherty, CEO – Stealing Share 10 February 2020 What the Wendys brand must do to win breakfast As McDonalds CEO Chris Kempczinski said during a recent conference call with analysts, “Breakfast is the only daypart in the...
McDonald’s copying Popeyes: Why fast food fads don’t work

McDonald’s copying Popeyes: Why fast food fads don’t work

Fast food fads: They come and go McDonald’s copying Popeyes: Why fast food fads don’t work Few brands openly copy one another more often than fast food chains. Because so few of them hold meaningful brands, they grab onto whatever’s working over there to increase...
Love that chicken (sandwich) from Popeyes

Love that chicken (sandwich) from Popeyes

Popeyes chicken sandwich Tom Dougherty, CEO – Stealing Share 11 September 2019 Love that chicken (sandwich) from Popeyes They’ve caused fights, rapper Quavo tried selling them for $1,000 apiece and Popeyes sold twice as many chicken sandwiches per day than...
The Burger King taco is here, and it’s what you think

The Burger King taco is here, and it’s what you think

The Burger King taco Tom Dougherty, CEO – Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with burger in its...
KFC Colonel Sanders is creepy and odd

KFC Colonel Sanders is creepy and odd

Creepy KFC Colonel Sanders Tom Dougherty, CEO – Stealing Share 1 June 2015 KFC Colonel Sanders is creepy and odd Brand equity is often a misunderstood marketing term. For many, it means whatever the brand has in its history, and you leverage it. How the...
Arby’s We have the meats. You know you want them.

Arby’s We have the meats. You know you want them.

Arby’s. We have the Meats. Tom Dougherty, CEO – Stealing Share 29 April 2015 Arby’s. We have the meats. The fast food industry has unstable in the last few years with major category players posting losses quarter after quarter. Arby’s is...
Denny’s to open up The Den

Denny’s to open up The Den

Denny’s new concept in a crowded space Tom Dougherty, CEO – Stealing Share 20 February 2015 Denny’s to open up The Den We all love breakfast. There’s no getting around it that eggs, coffee and whatever else you want to include in that category is...
How respected brands like McDonald’s lose importance

How respected brands like McDonald’s lose importance

McDonald’s loses importance Tom Dougherty, CEO – Stealing Share 29 January 2015 How respected brands like McDonald’s lose importance The news is not good for Mattel, worse for Radio Shack and mixed on McDonald’s (as this Blog was posted,...
Open letter to David Ovens, Taco Bell chief marketing officer:

Open letter to David Ovens, Taco Bell chief marketing officer:

Open letter to David Ovens, Taco Bell chief marketing officer: Tom Dougherty, CEO – Stealing Share 26 April 2011 A few thoughts on the Taco Bell response Recently, a lawsuit that claimed the beef in your food wasn’t actually beef was dropped, a stupid suit you...