Fast food fads: They come and go By Tom Dougherty McDonald’s copying Popeyes: Why fast food fads don’t work Few brands openly copy one another more often than fast food chains. Because so few of them hold meaningful brands, they grab onto whatever’s working over there...
Fast Food Marketing By Tom Dougherty Fast food marketing: Avoid inside-out thinking This is going to sound like a slam on White Castle, but it’s not. It’s just that the fast food chain is promoting an element that’s representative of what ails most fast food...
Fast Food Branding By Tom Dougherty Fast food branding: It’s the only way to win Fast food branding is an interesting beast. The category is extremely competitive. Too many brands think changing their menus is the key to winning. And they will try anything to increase...
Burger King and the Chip Butty By Tom Dougherty Here comes another Burger King flop, the Chip Butty God, I wish this was a joke. But get ready for the Chip Butty from Burger King, a sandwich with french fries instead of meat. The sandwich is nothing more than a wad...
Wendy’s brand: Breakfast By Tom Dougherty What the Wendy’s brand must do to win breakfast As McDonalds CEO Chris Kempczinski said during a recent conference call with analysts, “Breakfast is the only daypart in the industry that’s seeing traffic growth.” So no...
