Fast food marketing: Avoid inside-out thinking

Fast food marketing: Avoid inside-out thinking

Fast food marketing Tom Dougherty, CEO – Stealing Share 23 November 2020 Fast food marketing: Avoid inside-out thinking This is going to sound like a slam on White Castle, but it’s not. It’s just that the fast food chain is promoting an element that’s...
Fast food branding: It’s the only way to win

Fast food branding: It’s the only way to win

Fast food branding Tom Dougherty, CEO – Stealing Share 5 October 2020 Fast food branding: It’s the only way to win Fast food branding is an interesting beast. The category is extremely competitive. Too many brands think changing their menus is the key to...
Here comes another Burger King flop, the Chip Butty

Here comes another Burger King flop, the Chip Butty

Burger King and the Chip Butty Tom Dougherty, CEO – Stealing Share 4 March 2020 Here comes another Burger King flop, the Chip Butty God, I wish this was a joke. But get ready for the Chip Butty from Burger King, a sandwich with french fries instead of meat. The...
What the Wendys brand must do to win breakfast

What the Wendys brand must do to win breakfast

Wendy’s brand: Breakfast Tom Dougherty, CEO – Stealing Share 10 February 2020 What the Wendys brand must do to win breakfast As McDonalds CEO Chris Kempczinski said during a recent conference call with analysts, “Breakfast is the only daypart in the...
The Burger King taco is here, and it’s what you think

The Burger King taco is here, and it’s what you think

The Burger King taco Tom Dougherty, CEO – Stealing Share 17 July 2019 The Burger King taco is here, and it’s what you think The new Burger King taco is arriving for a limited time, so plunk down your one dollar for it. Yes, a taco from a chain with burger in its...
McDonald’s copying Popeyes: Why fast food fads don’t work

McDonald’s copying Popeyes: Why fast food fads don’t work

Fast food fads: They come and go McDonald’s copying Popeyes: Why fast food fads don’t work Few brands openly copy one another more often than fast food chains. Because so few of them hold meaningful brands, they grab onto whatever’s working over there to increase...