The Crocs brand is making a comeback. Of a sort.

The Crocs brand is making a comeback. Of a sort.

The Crocs brand Tom Dougherty, CEO – Stealing Share 18 December 2019 The Crocs brand is making a comeback. Of a sort. I have long thought the Crocs brand manufactures the ugliest shoes, ever. And I am not alone in that analysis, either.Not only are they the...
Washington DC just an excuse for Ivanka Trump brand

Washington DC just an excuse for Ivanka Trump brand

Ivanka Trump brand Tom Dougherty, CEO – Stealing Share 25 July 2018 Washington DC just an excuse for Ivanka Trump brand Citing her continued work in Washington for the “foreseeable future,” Ivanka Trump decides to close down her Ivanka Trump brand. Ivanka says,...
Pop Culture lives on coolness

Pop Culture lives on coolness

Pop Culture Tom Dougherty, CEO – Stealing Share 7 July 2016 The Pop Culture Fixation Pop Culture relies on fashion sensibilities Pop culture is a risky brand business. I heard a report this morning on Marketplace about Volkswagen. Basically, the report focused...
Lessons to be learned from the Blockbuster demise

Lessons to be learned from the Blockbuster demise

Lessons to be learned from the Blockbuster demise Tom Dougherty, CEO – Stealing Share 23 September 2010 3 Lessons from Blockbuster Never define your brand by a technology or delivery system. No one has seen, let alone watched, a “video” in to years or more. When...