Emotional Intensity. Great Advertising.

Emotional Intensity. Great Advertising.

Emotional Intensity By Tom Dougherty   Emotional Intensity. Great Advertising. Emotional Intensity=Great Advertising  By Tom Dougherty From MARKETING NEWS Every company that uses advertising in its marketing mix agrees that advertising must be noticed and it must...
Brand influence. The Inside-Out Perspective

Brand influence. The Inside-Out Perspective

Seeing Things Backwards By Tom Dougherty   The Inside-Out Brand Perspective Your brand influence is a reflection the customer Brand influence is always the goal. One of the most common comments we, at Stealing Share, hear clients (both prospective and those...