Emotional Intensity. Great Advertising.

Emotional Intensity. Great Advertising.

Emotional Intensity Emotional Intensity. Great Advertising. Emotional Intensity=Great Advertising  By Tom Dougherty From MARKETING NEWS Every company that uses advertising in its marketing mix agrees that advertising must be noticed and it must compel consumers to...
Brand influence. The Inside-Out Perspective

Brand influence. The Inside-Out Perspective

Seeing Things Backwards The Inside-Out Brand Perspective Your brand influence is a reflection the customer Brand influence is always the goal. One of the most common comments we, at Stealing Share, hear clients (both prospective and those “in-process”) say is, “We...