The brand stickiness of Trump is about emotion

The brand stickiness of Trump is about emotion

Brand Stickiness Tom Dougherty, CEO – Stealing Share 15 June 2017 The brand stickiness of Trump is about emotion Brand stickiness is often tossed about when rebranding. The idea is to make the brand message more memorable. To say it a different way, making the...
Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO – Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
Facebook lies. Lies, lies and more lies.

Facebook lies. Lies, lies and more lies.

Lies on Facebook Tom Dougherty, CEO – Stealing Share 24 February 2017 Facebook lies. Lies, lies and more lies.  All too often Facebook lies. I’m not talking about the Facebook company. I’m speaking of the content. If you read my blog at all then you...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Vice Presidential Candidates Debate

Vice Presidential Candidates Debate

Vice Presidential Candidates Debate Tom Dougherty, CEO – Stealing Share 4 October 2016 Does it really matter? I thought about writing something after tonight’s Vice Presidential Candidates Debate, but any reaction would essentially be the same. The debate...
Politically ignorant generation of sheep

Politically ignorant generation of sheep

Politically ignorant generation of sheep Tom Dougherty, CEO – Stealing Share 28 July 2016 The news industry is not doing us any favors The word ignorant gets its root from the word ignore. Someone who is ignorant is someone who ignores. Because we ignore, we are...
Cruz-Kasich Alliance

Cruz-Kasich Alliance

The Cruz-Kasich alliance is a bold move. Let me start by saying that this blog isn’t about taking a political stance. I am a brand guy through and through and my aim is to talk about the motivation behind recent choices being made by the possible GOP candidates....
Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take

Hillary Clinton: A Brand Strategist’s take Tom Dougherty, CEO – Stealing Share 10 March 2016 Hillary Clinton: A Brand Strategist’s take Hillary Clinton, more specifically the Hillary Clinton brand. The Hillary Clinton campaign is the focus of this...
Brokered Republican Convention? Is it plausable?

Brokered Republican Convention? Is it plausable?

Brokered Republican Convention? Is it plausable? Tom Dougherty, CEO – Stealing Share 3 March 2016 What would a brokered Republican Convention do to the GOP? A brokered Republican Convention sounds like such fun to political junkies. However, such shenanigans in...
Jeb Bush never had a chance

Jeb Bush never had a chance

Maybe Jeb Bush never really had a chance. News that the third Bush to run for President has dropped out was, at this point, a surprise to no one. When campaigning first began last summer, Jeb Bush was considered the Republican favorite, even when Donald Trump was...
Trump. Democrats WANT Trump to win.

Trump. Democrats WANT Trump to win.

Trump. Democrats WANT Trump to win. Tom Dougherty, CEO – Stealing Share 10 December 2015 Trump is difficult to support Okay, so the title of my blog is a bit misleading. But the spirit of it, from a brand perspective, is on point. Donald Trump is the best thing...
Republican Debate Survey Results

Republican Debate Survey Results

Republican Debate Survey Results Tom Dougherty, CEO – Stealing Share 13 August 2013 How the candidates did The Debate Format Stealing Share sponsored a quick survey of people who watched the Republican debate on August 6, 2015 in Cleveland, Ohio.  The results...