Upgrading to an iPhone X? Don’t use AT&T

Upgrading to an iPhone X? Don’t use AT&T

iPhone X with AT&T Tom Dougherty, CEO – Stealing Share 15 February 2018 Upgrading to an iPhone X? Don’t use AT&T Upgrading to an iPhone X sports its share of problems. Especially when dealing with AT&T. Like many who upgraded, I paid a...
DirecTV Spectrum battle gets interesting

DirecTV Spectrum battle gets interesting

DirecTV Spectrum Tom Dougherty, CEO – Stealing Share 27 November 2017 DirecTV Spectrum battle gets interesting An ad war brews among TV operators prompting you to switch. The DirecTV Spectrum duel represents one of the few advertising battles where both air...
Shock advertising Lexus, DirecTV, Enterprise

Shock advertising Lexus, DirecTV, Enterprise

Shock Advertising Tom Dougherty, CEO – Stealing Share 13 October 2017 Why Shock TV Fails. Paper-cuts. Shock advertising by Lexus and Direct TV Commercial effectiveness is in decline. Advertising agencies try anything to get you to notice the ad. However, it...
Promotions won’t make millennials loyal

Promotions won’t make millennials loyal

Millennials  Tom Dougherty, CEO – Stealing Share 15 August 2016 Promotions won’t make millennials loyal The holy grail of brands and advertisers is reaching millennials, that misunderstood demographic that represents the future of every brand. This is the...
Peyton Manning the pitchman has not retired

Peyton Manning the pitchman has not retired

Peyton Manning the pitchman has not retired Tom Dougherty, CEO – Stealing Share 1 August 2016 Peyton Manning the pitchman has not retired Football is about a month away, Peyton Manning is retired after winning the Super Bowl but he isn’t going anywhere. No, he’s...
DirecTV Hannah and Her Horse

DirecTV Hannah and Her Horse

DirecTV Hannah and Her Horse Tom Dougherty, CEO – Stealing Share 17 April 2015 Tell me the strategy here You’re hearing it here. I was wrong. For the last month, I’ve been extolling the virtues of the DirecTV Rob Lowe spots and thought its advertising agency,...
Rob Lowe Advertising. Don’t be like this me ends

Rob Lowe Advertising. Don’t be like this me ends

Rob Lowe Advertising. Don’t be like this me ends. Tom Dougherty, CEO – Stealing Share 9 April 2015 Goodbye, Don’t Be Like This Me Rob Lowe I wrote a few weeks ago how much I admired the DirecTV and Rob Lowe advertising campaign “Don’t be...
DirecTV, Now I don’t know which Rob Lowe I am

DirecTV, Now I don’t know which Rob Lowe I am

Who does DirecTV want me to be? Tom Dougherty, CEO – Stealing Share 18 March 2015 DirecTV, Now I don’t know which Rob Lowe I am Below is the full transcript of a conversation one of my associates had with DirectTV. To get you up to speed read an earlier...
No brand winner in Viacom/DirecTV debacle

No brand winner in Viacom/DirecTV debacle

No brand winner in Viacom/DirecTV debacle Tom Dougherty, CEO – Stealing Share 24 July 2012 Viacom looks desperate, with no one the winner During an almost two-week long blackout, millions of DirecTV customers were unable to watch about a dozen popular Viacom...
DISH tries that old tactic: Price

DISH tries that old tactic: Price

Dish just proves same-ness Tom Dougherty, CEO – Stealing Share 15 February 2010 DISH tries that old tactic: Price I do this and I’d like to know if others, especially men, do the same: Constantly consider switching to cable (if you are a satellite TV user) or...
DISH Network: Following the leader to Loserville

DISH Network: Following the leader to Loserville

DirecTV is winning. Dish not so much. Tom Dougherty, CEO – Stealing Share 11 May 2009 DISH Network: Following the leader to Loserville If seems investors think losing customers is good news as long as you are losing less than anticipated. The shares of DISH...