The DirecTV Rob Lowe ads and the brand

The DirecTV Rob Lowe ads and the brand

The DirecTV and Rob Lowe Tom Dougherty, CEO – Stealing Share 11 March 2015 The DirecTV Rob Lowe ads and the brand As I continue to see the commercials, I can’t help but respect what DirecTV is doing for its brand right now with the split personality Rob Lowe...
No brand winner in Viacom/DirecTV debacle

No brand winner in Viacom/DirecTV debacle

No brand winner in Viacom/DirecTV debacle Tom Dougherty, CEO – Stealing Share 24 July 2012 Viacom looks desperate, with no one the winner During an almost two-week long blackout, millions of DirecTV customers were unable to watch about a dozen popular Viacom...