The latest Coca-Cola Diet Coke makeover

The latest Coca-Cola Diet Coke makeover

Diet Coke Makeover Tom Dougherty, CEO – Stealing Share 11 January 2018 Coca-Cola’s Diet Coke makeover “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” said Coca-Cola North American...
Redesign of Diet Coke works because of overall brand

Redesign of Diet Coke works because of overall brand

Redesign of Diet Coke works because of overall brand Tom Dougherty, CEO – Stealing Share 20 August 2012 It’s recognizable as Diet Coke with a new meaning There are a handful of brands that always seem to get it right. Apple and McDonalds, of course, which...