Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations By Tom Dougherty   Branding Vacation Destinations in Travel and Tourism   What is the answer? (Published in Advance Magazine) Branding vacation destinations is a science. As a result when the traveling consumer decides where to vacation...
Destination Branding. Preference Is not Your Beaches

Destination Branding. Preference Is not Your Beaches

Building a destination brand Destination branding. Stand alone. Destination branding is often poorly done. The stakes are daunting for marketing destinations as they compete for share of wallet. And yet, most tropical destinations  sell benign category benefits,...