The brand experiment of Cuba

The brand experiment of Cuba

Cuba and its brand Tom Dougherty, CEO – Stealing Share 1 January 2015 The brand experiment of Cuba Patria o Muerte, Venceremos! Now, I’m no Communist and I wouldn’t subscribe to Cuba’s national motto of “Homeland or death,” but the opening of the island nation...
What makes destinations popular?

What makes destinations popular?

Destinations What makes destinations popular when they all look the same Destination Preference From Travel Weekly. More than location: What makes destinations popular? By Mark Chesnut When Tom Dougherty drives down the street, he sees the same thing, over and over...
Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations in Travel and Tourism

Branding Vacation Destinations Branding Vacation Destinations in Travel and Tourism Branding Your Vacation Destination What is the answer? (Published in Advance Magazine) Branding vacation destinations is a science. As a result when the traveling consumer decides...
Destination Branding. Preference Is not Your Beaches

Destination Branding. Preference Is not Your Beaches

Building a destination brand Destination branding. Stand alone. Destination branding is often poorly done. The stakes are daunting for marketing destinations as they compete for share of wallet. And yet, most tropical destinations  sell benign category benefits,...
Destination Brand Preference. Not happening.

Destination Brand Preference. Not happening.

Branding Destinations Destination Brand Preference. Not happening.  As the scramble over the shrinking pool of discretionary spending ramps up, destination brand preference stands on the precipice. Next year, there will be a reckoning of sorts as the industry sorts...
Destination and Tourism Brand Development Pinehurst CVB

Destination and Tourism Brand Development Pinehurst CVB

Destination and Tourism Brand Development Pinehurst CVB Uncovering clarity Rebranding a Destination Pinehurst Brand Development The Challenge for the Pinehurst Brand Development Pinehurst Brand Development meant strategically, we focused on the avid golf market so as...
Destinations are stuck in the past: How they can move ahead

Destinations are stuck in the past: How they can move ahead

Destinations Tom Dougherty, CEO – Stealing Share 21 July 2010 Destinations are stuck in the past: How they can move ahead As we’re heading into the last half of the summer, destinations in the northern hemisphere are beginning to examine how successful the...
Las Vegas, not the town it used to be

Las Vegas, not the town it used to be

The first rule of branding is always Know Your Audience. And have your brand reflect that audience in the most single-minded terms possible. Many see that as only including products. What about Las Vegas? Choosing a travel destination is often a maze for most...
Destinations have an opportunity they’re not taking

Destinations have an opportunity they’re not taking

Destinations should rethink their brands Tom Dougherty, CEO – Stealing Share 24 March 2010 Destinations have an opportunity they’re not taking The branding world is changing and its rules need to adapt to reflect it. Distinctiveness in a brand is important...