Retail Market Study. Redefining the category

Retail Market Study. Redefining the category

MARKET STUDY Retail Market Brand Study. A Failing Market. “Retail is in the throes of monumental change. Those who change everything will survive. Those holding onto outdated business models will die.” Retail market study. An in-depth look at the...
Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Going Out of Business.

Sears and Macy’s. Already dead. Sears and Macy’s. Going Out of Business. Are Sears and Macy’s in the throes of a death struggle? The problem with Sears and Macy’s won’t be solved with store consolidation, liquidation or closures. And the problem is...
Department Store Rebranding: Mandatory

Department Store Rebranding: Mandatory

A Rebranding Strategy for Department Stores Department Store Rebranding: Mandatory Why talk about department store rebranding? Because the department store market and the retail industry needs a complete reset (read a detailed market study of the entire retail...
Macy’s declines in importance. Tip of the iceberg.

Macy’s declines in importance. Tip of the iceberg.

Macy’s declines in importance. Tip of the iceberg. Tom Dougherty, CEO – Stealing Share 25 November 2016 It’s only a matter of time Macy’s declines in market share and revenue because department stores are holding onto a model of the market that no...
Playing the Lowest Price War is a Losing Game

Playing the Lowest Price War is a Losing Game

The Lowest Price Trap Playing the Lowest Price War is a Losing Game Lowest Price means lower margins The Cheapest Brand. Is it a brand position at all? Lowest price is costly. Everyone loves a good deal. There are some people who search them out going from store to...
The desperate tactics of department stores

The desperate tactics of department stores

The desperate tactics of department stores Tom Dougherty, CEO – Stealing Share 27 June 2012 And why all department stores are the same Last week, my wife asked me to go shopping with her at Belk — she needed new shirts for an upcoming vacation (or so she...