Political rebranding. Parties need this to happen.

Political rebranding. Parties need this to happen.

Political Rebranding Tom Dougherty, CEO – Stealing Share 4 May 2017 Political Rebranding. It’s Needed. Political Party Rebranding Is it time for political parties to think about a political rebranding? It may well be the next challenge in the political...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Facebook Politics. Keep it private.

Facebook Politics. Keep it private.

Facebook Politics are NEVER persuasive Tom Dougherty, CEO – Stealing Share 26 May 2016 Facebook Politics. Keep it private. Facebook politics (posts about political identification) seem to be more and more commonplace today. I’m not so different from you. I have...
Newt Gingrich’s brand takes a hit. Who does he think we are?

Newt Gingrich’s brand takes a hit. Who does he think we are?

Politicians think I’m stupid Tom Dougherty, CEO – Stealing Share 27 January 2010 Newt Gingrich’s brand takes a hit. Who does he think we are? As a brand strategist, I have worked for almost 30 years developing brand strategies and finding ways to...