Marriott and Cuba

Marriott and Cuba

Marriott and Cuba Tom Dougherty, CEO – Stealing Share 21 March 2016 The deal is all about Cuba Marriott’s purchase of Starwood overcame a bid from a Chinese company with a $14.4 billion offer, with Marriott citing the Starwood Preferred Guest asset as the main...
Destination marketing: Good isn’t enough

Destination marketing: Good isn’t enough

Destination marketing Tom Dougherty, CEO – Stealing Share 19 January 2015 Destination marketing: Good isn’t enough Last week I wrote about the potential brand benefits of Cuba as a travel destination, with its brand equity of the pre-Castro years making it...
The brand experiment of Cuba

The brand experiment of Cuba

Cuba and its brand Tom Dougherty, CEO – Stealing Share 1 January 2015 The brand experiment of Cuba Patria o Muerte, Venceremos! Now, I’m no Communist and I wouldn’t subscribe to Cuba’s national motto of “Homeland or death,” but the opening of the island nation...
The Cuba brand. Affects destinations.

The Cuba brand. Affects destinations.

The Cuba brand, what it means for destinations Destination brands should beware, Cuba is coming It has been years since the bottom fell out of the destination and tourism industry, (Read some thoughts on the destination/tourism market here.) But many are hopeful that...
Getting cigars from Cuba

Getting cigars from Cuba

How to get Cubans Tom Dougherty, CEO – Stealing Share 08 April 2009 Getting cigars from Cuba So, three members of Congress had a rare meeting in Cuba with former Cuban leader Fidel Castro — his first known encounter with U.S. officials since he fell ill in 2006....